Media Strategy
Positioning, message architecture and practical communication systems built before money is spent on content.
Communication audits · Campaign concepts · Executive visibility · 90-day roadmapsGlobal strategy · Business development · Media
Strategy.
Connections.
Stories.
I help organizations sharpen their position, open markets and turn complex ideas into media people understand and remember.
THE PROPOSITION
Some people make the strategy. Others build the relationship. Others tell the story.
I work across all three.
WHAT I SOLVE
When the brief is bigger than content.
Senior strategic thinking with the ability to carry the idea into relationships, execution and media.
Business Development
Market entry, partnerships and commercial development connecting the United States, Europe and the Middle East.
Opportunity mapping · Partnerships · Sponsorships · International representationFilm & Strategic Content
Films, interviews, podcasts and social content that turn expertise and complex ideas into authority and attention.
Brand films · Executive stories · Podcasts · LinkedIn video · Event coverageSELECTED WORK
Strategy becomes valuable when people can see and feel it.
A short selection from international film and brand work.
SHOWREEL
Selected film, storytelling and brand experience.
SELECTED PROOF
Experience tested across brands, markets and cultures.
Selected roles and engagements across strategy, growth and production.
01Luxury hospitality
Four Seasons
A five-year creative relationship spanning multiple properties, residences and premium hospitality stories.
02Sport, culture & experience
Red Bull
Multi-year creative work across Air Races, Music Academy, BC One and branded experiences in the Middle East.
03Sport & audience development
Bundesliga
Head of Digital work across New York and Cologne, including U.S. audience development and NFL/DFL cooperation.
04Global marketing
CSUN
Global marketing leadership for a NASDAQ-listed technology company, directing an international team and brand activity.
Coca-ColaAudiLamborghiniBentleyUnder ArmourPumaNFLForbesDubai TourismHermèsAmerican ExpressJumeirah
INTERNATIONAL RANGE
Useful when the market, audience or culture changes.
United StatesEuropeMiddle EastTurkey
Languages
English · German · Turkish Working knowledge: Spanish · French
ABOUT ME
Digital economy strategy, responsible AI communication and innovation ecosystems.
Digital economy strategist, responsible AI communication leader and innovation ecosystem architect with 20+ years building media intelligence platforms, policy-aligned narrative frameworks and cross-border digital cooperation programs across Gulf, DACH and North American markets.
I combine the analytical discipline of a political scientist—MA with Distinction, University of Bonn, focused on Media & Political Strategy—with the real-time publishing authority of an award-winning international journalist and publisher across ARD, WDR and BBC, and the enterprise execution capability of a global marketing and content systems leader.
I currently lead Brain Economy Network (BEN), in cooperation with the Frist Center and Vanderbilt University: a media intelligence platform at the intersection of neuroscience, AI, cognition and human performance. BEN produces institutional-grade intelligence briefings on responsible AI adoption, neurotechnology policy, workforce innovation and AI-human collaboration frameworks for enterprise and government audiences—directly aligned with DCO's Digital Talent & Mobility and Digital Entrepreneurship agendas.
I also serve as a Strategic Advisor at Vanderbilt University's Wond'ry Innovation Center. Fluent in English, German and Turkish, with professional working proficiency in Spanish and French, I engage directly across Gulf, European, North American and LATAM ecosystems.
View credentials PDF ↗WAYS TO BEGIN
A defined first project is usually the fastest way to test the fit.
Strategy Intensive
An audit, senior working session and focused 90-day media and communication plan.
Market Opportunity Sprint
A target-market assessment, partner landscape and practical commercial action plan.
Signature Story
One high-value film, interview or podcast developed into a wider content system.
A conversation is the next step
Where is the opportunity?
I would be glad to look at the challenge, offer a perspective and determine whether I can be useful.