Strategic Advisory
Positioning, market entry and growth strategy for organizations navigating change, expansion or complexity.
Positioning · Market entry · Growth · Communications · Innovation ecosystemsGlobal strategy · Business development · Media
Ulas AtayStrategy.
Connections.
Stories.
I help organizations sharpen their position, open markets and turn complex ideas into media people understand and remember.
THE PROPOSITION
Some people make the strategy. Others build the relationship. Others tell the story.
I work across all three.
HOW I CREATE VALUE
Make the mission impossible to ignore.
Strategy that sharpens the idea, opens the right doors and turns attention into momentum.
Executive Media
Films, interviews and strategic content systems that turn leadership, expertise and ideas into authority.
Executive films · Interviews · Founder narratives · Strategic content systemsIntelligence & Research
Research and interpretation that reveal what is changing, why it matters and where the opportunity lies.
Reports · Trend analysis · Executive briefings · Thought-leadership architectureConvening & Partnerships
Platforms and relationships that bring the right people, institutions and ideas into the same room.
Summits · Roundtables · Sponsorship concepts · Cross-border relationshipsWHAT INFORMS THE WORK
Three lenses on how people decide, perform and shape the future.
Decision & Strategy
Helping leaders make clearer decisions in complex environments—aligning priorities, anticipating change and turning uncertainty into a practical course of action.
Human Performance
Applying insights from neuroscience, psychology and elite performance to strengthen leadership, resilience and the way people and organizations perform.
Media, Technology & Culture
Interpreting how AI, media and cultural change reshape markets—then turning those shifts into relevant positioning, products and communication.
SELECTED WORK
Strategy becomes valuable when people can see and feel it.
A short selection from international film and brand work.
SHOWREEL
Selected film, storytelling and brand experience.
SELECTED PROOF
Experience tested across brands, markets and cultures.
Selected roles and engagements across strategy, growth and production.
01Luxury hospitality
Four Seasons
A five-year creative relationship spanning multiple properties, residences and premium hospitality stories.
02Sport, culture & experience
Red Bull
Multi-year creative work across Air Races, Music Academy, BC One and branded experiences in the Middle East.
03Sport & audience development
Bundesliga
Head of Digital work across New York and Cologne, including U.S. audience development and NFL/DFL cooperation.
04Global marketing
CSUN
Global marketing leadership for a NASDAQ-listed technology company, directing an international team and brand activity.
Coca-ColaAudiLamborghiniBentleyUnder ArmourPumaNFLForbesDubai TourismHermèsAmerican ExpressJumeirah
INTERNATIONAL RANGE
Useful when the market, audience or culture changes.
United StatesEuropeMiddle EastAsia
Languages
English · German · Turkish
ABOUT ME
Business Strategy. Media Development. AI Ecosystems.
Digital economy strategist, responsible AI communication leader and innovation ecosystem architect with 20+ years building media intelligence platforms, policy-aligned narrative frameworks and cross-border digital cooperation programs across Gulf, DACH and North American markets.
I combine the analytical discipline of a political scientist—MA with Distinction, University of Bonn, focused on Media & Political Strategy—with the real-time publishing authority of an award-winning international journalist and publisher across ARD, WDR and BBC, and the enterprise execution capability of a global marketing and content systems leader.
I lead Brain Economy Network (BEN), an independent media intelligence platform at the intersection of neuroscience, AI, cognition and human performance. Its development draws on interviews and projects connected to the Frist Center for Autism and Innovation and the wider Vanderbilt innovation ecosystem.
Through Vanderbilt University's Wond'ry programs, I mentor students and founders on business positioning, media literacy and judgment under real-world constraints. Fluent in English, German and Turkish, I work across European, Middle Eastern and North American markets.
WAYS TO BEGIN
A defined first project is usually the fastest way to test the fit.
Strategy Intensive
An audit, senior working session and focused 90-day media and communication plan.
Market Opportunity Sprint
A target-market assessment, partner landscape and practical commercial action plan.
Signature Story
One high-value film, interview or podcast developed into a wider content system.
A conversation is the next step
Where is the opportunity?
I would be glad to look at the challenge, offer a perspective and determine whether I can be useful.